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Palo Santo, what's all the rave about?

Palo Santo or otherwise known by its scientific binomial name as Bursera graveolens (important to note here and will be explained later), has been popping up everywhere-- yoga studios, spas, spiritual centers, even Whole Foods sells it now. It has become the modern day nag champa, an Indian incense that was widely popular, at least 20 years back. Back then, it was lit at the altar in virtually every yoga studio in NYC. Now Palo Santo seems to be taking its place.  So why is it so popular and considered as a modern day staple by so many holistically and spiritually oriented enterprises? Well I cannot speak with any certainty to the hundreds of businesses and their reason for use,...

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